The occasion was a celebration of an association. J.K wanted to rejoice the journey of unsung heroes, termed BAADSHAH, people who are rolling and rising on the roads to maintain your every day's essential supply chain. We were given a task in hand to reflect the heroic life of some of the significant achievers who have associated for long with J.K, through our films.
What followed next was capturing their life's rollercoaster journey and making them relive some of their magical moments through our films. J.K wanted to reflect the PAN India reach for their farm category product SONA1 while also highlighting its major features. On a tight deadline, they desired a corporate film which should arouse an interest towards the product..
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